The Study Of Strategy Of Entry In Spice Industry Of Company Z

As people’s living standard is increasing continuously, people more and more depend on spice product for the cuisine. China is an important producing and exporting country of spice industry in the world, cause to the extensive management pattern, the industry and products are very dispersed so that the centralized management becomes very difficult, at the same time, the quality and price are losing control. Recently, numbers of companies are beginning to integrate the industry with a trial. However, as the lack of money and reasonable method, the progress is very slow, as the consequence, the pattern of the whole industry is still stagnating in a way that each fights its own battle.This thesis is based on my analysis and study about Chinese spice industry’s present situation、existing problems、production and marketing situation of competitors. I discovered the advantages and weaknesses of company Z by using PEST and SWOT analysis methods. Analogy method of strategy study、user demand analysis, etc. I integrated the different theories of strategy management, and put my research key points on the selection of strategic analysis and plan of entry into the spice industry of Company Z. Finally, I designed the most appropriated competing and overall strategies for company Z. After the study, this thesis provided the following conclusions; First, It is according to the internal and external environment and condition analysis, the SWOT analysis and conclusions of the overall strategy for growth and development business routes of spices. Second, setting up the competing strategies based on the product differentiation. The above research conclusions have important meanings for the research of Chinese spice industry development.