Study On Different Strategy For XJ Company

Because of the weak demand in the west market, the European economy being in the doldrums, theslowdown in domestic economic growth, the emergence of a series of economic problems of marketpessimism and labor costs and raw material prices, China’s economic development is facing a higherchallenge. As we all know, the manufacturing sector, as a pillar of industry of the national economy, isheavily influenced. Faced with the rapid changes of the environment and the increasingly fierce marketcompetition, how to meet the challenges and maintain a competitive advantage in the market in aninvincible position is a major problem that the manufacturing enterprise must face. In the paper, by usingthe theory of Management and integrating enterprise resources, the author will seek to explore somemethods to solve this problem.In this paper,the author takes XJ---an auto parts manufacturing company as the specific object ofanalysis, by using of PEST analysis model and SWOT analysis method, and analyzing the company’sinternal and external environment, he help the company get a decision that differentiation strategy shouldbe implemented in the current period, and starting from the three aspects of the product, marketing andhuman resources, the company should integrate the resources of enterprise and reserve the corecompetitiveness, in order to get better advantage over the opponents.After differentiation strategy implementation, the problem facing the XJ was solved. The solving ofproblem has a certain reference significance to China’s manufacturing industry in the transformation ofeconomic growth mode and the adjustment of the industrial structure and will greatly change the pastdevelopment strategies that simply rely on the resource advantages into the strategies that rely on technology and brand, especially for some of the auto parts manufacturers in terms of product development,brand building and corporate culture incentive, the method provides a reference and guidance and directiondevelopment of China’s auto parts manufacturing companies in the future.