Research On The Development Strategy Of LB Company

LB corporationis a private enterprise specialized in producing and marketing natural spices,located in Kunming,Yunnan province which is known as the "Kingdom of natural spices" has fairly rich natural resources.After decades of development,LB has increasingly grown into the leading enterprise in the subdivided industry.Meanwhile,it also accumulated a lot of problems.By a plenty of researching,visiting other corporations and communication,also integrated strategic management theories and core competence theories,applying PESTEL macro-environment analysis,Michael Porter’s Five Forces Model,SWOT and so on,the thesis systematically analyzes LB’s external macro-environment and the industry competition situation.Ultimately,based on the SWOT matrix analysis result,I conclude and come up with a developing strategy which fits LB cooperation:the combination of ST and WO strategies,and works out a medium and long term development strategy base on the combination,as well as guarantees for implementation of the strategy.