The Study Of Remuneration System Optimizaton Of Gs Corporation Marketing Staff

Remuneration is an important part of human resources management of recent corporation,human resources compensation management has always been one of the difficulties of marketing staff compensation management.Formulating scientific and rational pay system can greatly improve the marketing staff enthusiasm, initiative and creativity, to promote the sales staff in their efforts to grasp the market and customer demand, timely delivery of information, to lead the corporation to take full advantage of human resources, finance and material resources of efficiency,to obtain the advantages of cost, quality, service, and to achieve the sales goals of corporation and overall strategic objectives.Taken typical household electrical appliance enterprises GS company on as the object of this thesis, through further research and detailed analysis of the company’s marketing staff remuneration system, in order to design the pay system of marketers again, and effectively improve the marketing staff enthusiasm for work and business level.Meantime,the system of remuneration can offer the same industry marketers a draw on ideas and methods.This thesis is composed of four main parts, the first part is an introduction, point out the background and significance of the study, research ideas, difficulty, and innovation. The second part is a theoretical knowledge of the pay system to provide a theoretical basis for later analysis and problem-solving, the optimization of the pay system. The third part is about the further investigation on marketing department and HR department of the GS corporataion to pass through interview and questionnaire, founding the problems and deficiencies of the existing pay system of marketing staff, and analyzing its causes. The fourth part is a combination of the GS company’s actual situation, combining with related theories of the salaries of the modern marketing staff, to optimize and design heir marketing staff remuneration system and bring up the implementation of the pay system safeguards.At the end,summarizing the conclusions of this thesis and pointing out the problem that it needs to be further study.