Research On Cooperation Strategy Between Hunan Construction Engineering Group And China Genertec Technology Group

Construction is of vital importance for stimulating the growth of nationaleconomy, and its Pillar industry status is increasingly significant. With theconstruction developing fast, the market competition also is becoming increasinglyfierce. Following the success in joining the WTO, China’s overall economic situationhas changed enormously. The impact of foreign enterprises and private firms hasbrought some serious challenges to state-owned construction enterprises. In the face ofthe fierce market competition, state-owned construction enterprises need to recognizethe changing of development environment, integrating internal and external resourcesaccording to its own ability and needs to adapt to the fierce market competition andfuture changes of the environment.As a fast developing state-owned construction enterprise, Hunan ConstructionEngineering Group should chose to have a cooperation with China GenertecTechnology group in the background of economic globalization, to seek furtherdevelopment in the domestic and international markets. This research based on thestrategic management theory and the research situation on cooperation strategy ofconstruction enterprises, studying the cooperation strategy between HunanConstruction Engineering Group and China Genertec Technology group. Firstly, thispaper discussed the necessity of finding a strategic partner based on the analyse of theinternal and external developing environment. Secondly, Combined with the standardand principles of partner selection and the requirement of hunan construction group,this paper made a clear recognize of the cooperation relationship between HunanConstruction Engineering Group and China Genertec Technology group, expoundingthe cooperation goal and cooperation mode. Lastly, this paper analyzed the risk andavoid strategies of the cooperation strategy, coming up with implementation strategyand security measures for the cooperation strategy. This paper through the studying ofthe cooperation strategy between Hunan Construction Engineering Group and ChinaGenertec Technology group put forward some corresponding Suggestions for thesetwo enterprises carrying out the cooperation strategy, also providing a useful examplefor the domestic construction enterprises to look for strategic partnership.