Study On The Problem And Innovation Of Tourism Resources Evaluation System

Touring resource is the necessary factor of tourism development, the foundation of touringproducts exploitation and to develop tourism activities. So accurate comprehension and evaluationof touring resource are important significance of the development of tourism industry. Althoughthe academic community has never given up studying on the criterion of the evaluation of touringresource, there is no rational, application evaluation system until now. Our states establishednational standard “tourism resource classification, investigation andevaluation”(GB/T18972-2003) in2003, which put forward a more comprehensive evaluationsystem of touring resource, and has a strong university and practicability, provided the basis andstandard for the survey and evaluation of touring resource. It played an important role in graspingtouring resource of tourism destination, developing and protecting of touring resource. But withthe development of tourism, change in travel means, the connotation of touring resource made anew headway. The national standard showed certain limitation and abuse in understanding andevaluating touring resource. It is very important to discuss the problem of evaluation of touringresource and improve existing evaluation system, keeping pace with the times.Based on the in-depth study of the theory of the evaluation of touring resource, inquired intothe deficiency of national standard, this paper analyzed the reason from the methodologyperspective, and in the basis of comparative advantage theory, system theory, philosophy,sociology, behavior science and so on, thinking in the way of Phenomenology, Philosophy, putforward new ideals for the evaluation of touring resource, that is evaluating touring resource ofpracticality oriented, innovation orientation, image orientation, product orientation, marketorientation, competition orientation. In terms of practice, this paper simplified some evaluationmethods, and built structure diagram of the evaluation of touring resource. Combined theoreticaland practical researches, by the creative thoughts of tour resources evaluation, the main problemsor the spaces to be improved in Wuhan tourism resource evaluation is analyzed in this paper,based on the “Wuhan tourism resources investigation report” made by college of city andenvironment in Central China Normal University, in order to make contributions to thedevelopment and management of tour resources in Wuhan.