Guirong Company Repositioning Case Study

There existing great difference between power capacitors belongs to the marketing ofindustrial product sales and consumer marketing. It is a interaction mode of long-termcooperation and exchange relations between the power capacitor suppliers and powerenterprises which is decided by the business practices and techniques work characteristic. Therelationship marketing has very large proportion. Through a series of marketing reform, GuiRong power capacitor ‘products not only goes through the2008financial crisis but alsodevelops new customer resources.In this paper, the author draws some experiences of marketing in power capacitorcomponents of domestic market based on the in-depth analysis of consumption and demand.Gui Rong company power capacitor and China electric power capacitor industry is muchmore competitive.Introduction of case and study: Since2007, the international famous manufacturer ofpower capacitor in China, domestic market competition is becoming increasingly fierce, thetraditional single bidding mode of marketing effect is not obvious, Guilin power capacitorlimited liability company product market ‘share gradually decreased, therefore, thecompany develops the new development of strategic objectives according with the internalconditions and external environment condition, benefit and risk status. At the same time, thecompany combinates the positive development of relationship marketing and servicemarketing and pays much more attentions to power system customer in communication andexchanges, also the company takes pre-sales to fully display their product features andperformance; therefore a good interactive between sales and customers forms.Guilin companyalso takes the initiative to understand customer demand, proposes the practical and feasibletechnical solutions to achieve all-round service in the equipment maintenance, updating andapplication solution to achieve a comprehensive, timely, humble and confident effect.Conclusions: Finally comes the analysis of the Gui Rong company’s future challengesand Countermeasures: to carry out network marketing to relationship marketingcommunication, customer service, win services and products of technological innovation.