The Research On The Evaluation Index System About Tourism Innovation Ability

Face increasingly intense competitive pressures and changing market trends, lack ofinnovative capacity has become the bottleneck of restricting the sustainable development oftourism in China. To achieve greater market efficiency, and enhance the competitiveness oftourism industry, tourism industry must embark on a innovation-driven、endogenous growthdeveloping track, and then through the cultivation and development of industrial innovation toachieve the industry goal of ascension. Tourism innovation ability is the capabilities that theindustry turns tourism resources, scientific and technological kowledge into new products,new sevice; it is the overall level of tourism innovation inputs and outputs; tourism innovationability can be measured through the Index System and estimates.In the study, on the basis of distinguishing the connotations of innovation and inovativeability, under the continuation of the concept of tourism and industrial innovation ability,tourism innovation ability was defined. Then based on the understading of innovation andeconomic growth theory, innovation theory and the service sector innovation theory, the studyanalyzed the features of tourism innnvation and toursim innovtion ability characteristics, builta structural model of tourism innovation ability of five modules and explained the fiveelements of tourism innovation ability. Put the structural model of tourism innovation as thebasic framework, and the five elements of tourism of toursim innovation ability as the mainindicator module, the stduy built a “5-13-32” proportional formation (“5-12-30was selectedin the practical application) three level evaluation index system and determined the indexweight through the weight through the analytic hierarchy process. This study measured thetourism innovation ability of Guangzhou and Shenzhen from2000to2009with fuzzycomprehensive appraisal; and obtained results and levels of the crresponding indicators in the10years, then analyzed the results in different dimensions.The innovation of this sduty is mainly reflected in the following two aspects:(1)structured a tourism innovation ability index system;(2) comprehensive calculated andanalyzed toursim innovation ability of Guangzhou and Shenzhen in recent ten years.