A Business Plan Of Dalian TD Comprehensive Community

Under the macro background of China’s economic slowdown， the government launchedmacro control to the real estate industry from April，2010. The release of a series ofretrenchment policies puts an end to the ever-increasing trend of the housing price. The risksin the real estate market begin to grow， the competition among the developers is increasinglyintensified， and more than more real estate operation modes are transferred from the singlemode of “Purchasing land—Construction—Sales” to the diversified modes of business realestate and industrial real estate of “Purchasing land—Construction—Operation”.This paper introduces a comprehensive community development project located atDalian， Liaoning province. This projects adopts a relatively new development model；Combine modern service industry with housing real estate， acquire large quantity of landwith lower price by dint of the great social value of the industrial park， enhance the overallvalue of the plot through industrial polymerization effects， develop and create sophisticatedsupporting facilities for the residences through the development， operation and salesactivities of the industrial park， boost the residence’s popularity， provide constant flow ofcurrency and ultimately obtain considerable profits.I conduct a study for the feasibility of the project according to the feasibility studymethods for real estate development projects. I introduce the investment entities of the projectas well as the basic conditions of the project， and analyze the development status of Dalian’sIndustrial Parks and housing market trend， analyze the demand for property by industrialoffices， and conducts product positioning and price positioning for the house products. Theauthor works out development plan， investment estimation as well as sales return plan andthen makes financial evaluation for the projects. The investment for the project is totaled to beRMB10，5369，8900， the internal rate of return of the project is21.17%and the dynamicinvestment recovery period is5.36years. The conclusion indicates that the project is feasibleand has high economic benefits.