Level Standards Establishment And Evaluation Of Travel Agencies In Guangdong Province

Guangdong is an important tourist province whose tourism economy has been inthe forefront of our country. The travel agencies grow well, along with the rapiddevelopment of tourism. In order to promote the tourism market healthy and orderlyof Guangdong Province, we should fully implement the scientific concept ofdevelopment and further implement the development strategy of the construction oftourist province, and also effectively safeguard and protect the legitimate rights andinterests of tourists. In this paper, we combine Guangdong travel agency status andmanagement experience to establish indicators and evaluate the level of the travelagency.In this paper, factor analysis was used to get the factors affecting the travelagency level by studying the current development status of travel agents and finallyget the preliminary ranking of the selected travel agencies. Then create hierarchicalevaluation index system to do empirical evaluation of the travel agencies ofGuangdong Province by using the method of Extension Analytic Hierarchy Processmethod. The results showed that the hybrid method of factor analysis and AnalyticHierarchy Process method was more satisfactory and has a strong practicalsignificance assessment of the future introduction of the new travel agency. At thesame time, a reasonable level of evaluation system to ensure stable development oftravel agency in the internal rating system and protect consumer interests and enhancepeople’s quality of life is of great significance, but also can provide a reference for thedevelopment of other provinces, the regional tourism economy.The first part of this study was introducing the research background, significance,and the course of development of the factor analysis and the extension analytichierarchy process method, and also describes a variety of numerical methods in detail.In the second part of this study, use factor analysis of the grade evaluation method andExtension Analytic Hierarchy Process method to establish of evaluation index systemrespectively on the basis of the evaluation system of the existing grade of the travelagencies in Guangdong Province. The third part of this study, my work is analyzing ofexisting travel agencies in Guangdong Province, summing up the problems andsolutions, and verifying the effectiveness of factor analysis and the ExtensionAnalytic Hierarchy Process method in the evaluation of the empirical evaluation of the travel agency. At the end of the article, we summarize all the work, and propose anew view on broadening the direction of the study.