Xianyang Ocean Hotspring Hotel Microblog Marketing Strategy

Since2010, micro-blog has become one of the most rapidly developing Internet application. More and more enterprises and individual users started using micro-blog. The explosive growth of micro-blog users behind the huge user base and contains the potential business opportunities by both domestic and foreign enterprises gradually understand, began using micro-blog for promotion, new product releases and brand promotion. In the absence of smoke marketing battlefield, micro-blog has become a hotly contested spot" the military enterprise"In this paper, the Xianyang Ocean Hotspring Hotel is the object of study, first of all, to the enterprise marketing concept, micro-blog marketing function and feature undertook elaborating, point out micro-blog marketing advantage, the network marketing and traditional marketing, relationship, system summary micro-blog marketing theory. And then on the Xianyang Ocean Hotspring Hotel’s micro-blog marketing environment and network marketing present situation and the analysis of existing problems, put forward compose to build enterprise micro-blog system of marketing strategy, marketing goal establishment from micro-blog, platform and positioning, content construction, aggregation of target customers and effect evaluation from five aspects such as building a unified enterprise micro-blog marketing strategy system, and explore the micro-blog marketing strategy implementation steps and the relevant guarantee measures. After articulating the research conclusion of the article:out of Xianyang Bay The Springs Hotel to the increasingly fierce competition in the hotel industry to seize the opportunity, using micro-blog marketing of this new marketing approach is feasible; put forward to make micro blog marketing strategy first coping micro-blog for detailed and comprehensive knowledge, and should be comprehensive and systematic point of view to develop micro-blog marketing strategy. Finally the prospect of micro-blog marketing prospects for future development, emphasize enterprise combined with their own practical situation the micro-blog marketing into the overall marketing strategy is to represent the general trend.