The Study Of Enterprise Blog Marketing Strategy Based On Data Mining

With the fast development of electronic commerce, network marketing, blog marketing and the skills for data mining and web mining, web mining becomes more and more important and urgent in application research of enterprise blog marketing and customer information analysis. The objective of the paper is to research deeply data characteristic in enterprise blog marketing,try to set up a mining mode of blog information based on it and summarize the strategy on enterprise blog marketing.The research is cross-field and cross-referencing.The paper introduces basic concept and characteristic of blog, describes sensity of the blog to enterprise marketing and its result which are blog marketing and enterprise marketing and puts forward an opinion, the essence of blog marketing is a kind of management technology on customer relation. Based on the concept, function, process of data mining and web mining, the characteristic of data-mining in enterprise marketing blog is analyzed detailedly. The paper tries to design a mining mode about blog information concluding blog data collecting, data pretreatment and clustering analysis, and classify the customer using clustering algorithm.In order to obtain latest information and verify some theory ideas, the paper sets up enterprise marketing blog to offer an practical testing.Based on the above information, the paper verifies the mining mode, makes a conclusion, researches the application strategy about blog in enterprise marketing, puts forward some suggestion conbined with the idea of data-mining, looks for the position of enterprise blog marketing in the system of enterperise marketing by establishing logical framework, and presents four strategys of blog marketing:cause interest, strengthen understanding, stimulate desire and promote purchasing, according to psychological features of customers.