Wulanchabu Zoomlion Concrete Marketing Strategy Research

With the sustained and rapid economic development in Inner Mongolia, increasing infrastructure, cement market demand has also grown. On the other hand, the cement companies also hope to seize this rare opportunity while expanding the scale of investment, increase productivity, particularly a group of leading cement companies vied for the market to compete for customers of Inner Mongolia resources, making the cement industry is increasingly competitive market. Ulan China United Cement was in this market environment, with a new attitude into the cement enterprises in Inner Mongolia, adding to the intense competition in the market to. Can Ulan China United Cement market in Inner Mongolia have their own place? How to win this battle for market share? Competitors in the same industry in the United Ulan cement itself is of great concern.This paper describes the background of topics and research ideas; Second, from the macro-environment, supply and demand analysis, competitive environment and customer analysis of four cases in the United Ulan cement market environment; re-analysis of the Ulan China United Cement company’s strengths and weaknesses; Finally, according to business marketing and management in the current problems in the development of a suitable joint cement Ulan marketing strategy. Hope that this paper studies the development of their own can provide a more viable strategy.