The Evaluation Research Of Hotel Industry Based On HaiNan Network Marketing Effectiveness

The network marketing has become a very important marketing form with the development of the Internet industry. Nowadays, whether monomer hotel or quick hotel, the group hotel or international hotel.If we want to be successful in the fierce competition, the network marketing strategy is one of the means that we must undertake. If we use the reasonable hotel industry network marketing efficiency evaluation, the hotel take network marketing strategies, especially directly facing the customer network marketing means, will be able to effectively resist the external economic environment and the hotel of the bad influence of the internal management will become the long-term development of the hotel which will conquer magic weapon. The paper refer to the marketing and management related theory, and it gathered a lot of HaiNan hotel industry information, based on the analysis of the present situation of HaiNan hotel industry which was introduced on the basis of HaiNan hotel industry network marketing effectiveness. In order to in the fierce market occupies a place in, set up the HaiNan tourism ace effect, and in combination with theoretical foil and early on the basis of analysis, put forward the hotel industry in HaiNan currently implementing network marketing existence problem. At the same time, this paper also puts forward the improvement measures so as to better service the development of HaiNan the hotel industry. According to our understanding of the hotel industry in hainan’s network marketing at present at the beginning stage, we should realize the network marketing to the hotel industry in hainan new vitality into full play the advantage of network marketing effect, combined with the characteristics of hainan tourism and characteristic, lets network this new technology for the hotel marketing better service.