A Study On OTA Model Of Marketing Strategies At G Hotel In Guiyang

In 2015,prime minister Li Keqiang pointed out "Internet +" plan of action,the Internet profoundly affected people's lives,also affect the hotel operation mode at the same time,the rise of mobile Internet,makes the hotel network marketing channel also increasingly diversified,OTA become one of the important distribution channels of the hotel,the occurrence of OTA in hotel to bring enough customers at the same time,also depends on its powerful guide tourists kidnapped hotel,bring commission rise,prices low,management confusion,vicious competition,and other issues.According to the existing study results at home and abroad,this study on the accumulation of knowledge,practical and combined with the actual situation of guiyang city G hotel,through the literature method,survey method,qualitative analysis method and empirical approach were studied.Based on OTA mode G hotel marketing present situation investigation and analysis,find the current G hotel in OTA mode reflect the prominent problems in the marketing,the combination of macro and micro G hotel marketing environment,use the 4 p marketing theory and the STP theory,sum up the G hotel in guiyang from the Angle of four otas mode of marketing strategies are proposed: from the perspective of product according to the guest's age,after subdividing G hotel guests,creating different types of theme rooms and provide corresponding service marketing strategy;From the point of view of price,three strategies are put forward,namely,pricing according to customers in different target markets,maintaining channel price consistency,and implementing dynamic pricing.From the perspective of distribution channels,it is proposed that G hotel should optimize its own online booking channels,control the proportion of direct selling and distribution channels,make good marketing in the off-peak season,and focus on the conference market.From the Angle of the propaganda,this paper proposes to make full use of the line review to establish a good reputation,good hotel product promotion,regular communication with customer loyalty,finally realizes the hotel and OTA harmony development.