Research On Network Marketing Strategy Of Huangshan ZJ Hotel

Tourism and hotel industry is one of the most rapid developing morden industry all over the world with the rapid development of internet. Being to enter the hotel industry, the network technology brings to the activities in the hotel industry great changes, particularly for the marketing of the hotel industry inject new vitality. There are more and more hotels take the advanced marketing network marketing model, from propaganda, sales and service to the new economic growth point.This thesis is based Huangshan ZJ Hotel on the research object, using the frontier network marketing concept, and according to the characteristics and the own situation of the Huangshan ZJ Hotel, integrate the network marketing into actual analysis of the basic idea of the subject. Based on the analysis of Huangshan ZJ Hotel on the basis of network marketing present situation and the environment, we try to put forward a network marketing strategy, a specific implementation, and a guidance which is beneficial to the development of the hotel, from the following six aspects:the network promotion, marketing channel, mouth marketing, differential price, network service and membership. On this basis, we also try to make conforms to our country hotel enterprise’s network marketing planning scheme, and provide a reference basis for the example application.