Analysis And Research Of Vertical Childrearing SNS

With the success of Facebook, the fashion of Kaixin.com, the IPO of Renren, SNS has become a hotspot in the Internet industry. SNS sebsites have become a popular choice for investment or for a new SME gradually. At the same time, more and more people accept and use social network services. In fact, as social contact in real life, social network could be more professional step by step. When some compositive SNS meet bottleneck, some vertical SNS have found their own way. They grasped and developed the strengh of vertical SNS by particular positioning and strategy. From this sense, childrearing websites could have more opportunity to reach the success with enormous users and strong market consuming skill. To maintain the long-term vitality, vertical childrearing webites should keep own peace of mind and constant innovation, and continuous innovation by creating value for customers.The dissertation have four chapters. The first chapter introduces the concept and development of SNS, and makes an analysis and comparison for the development of SNS between China and foreign countries. Then analyze the development of vertical social networking sites. Chapter two analyzes the vertical childreaing SNS market opportunities from three aspects of the market size and market conditions, changes in the parents’needs and the status of the childrearing website. Because there is such an opportunity, Xiaoyige.com came into being. The third chapter introduced the concept of TAM(Technology Acceptance Model) and the structure and application of childrearing SNS, and then maked a conclusion of the rallying points for target users and childreaing SNS. Analysis of the target user is very important, which is the site’s cornerstone and core. The entire site product design, marketing, and overall positioning are based on this. Chapter four makes a detailed analysis for xiaoyige.com by specific research and summaries from products to marketing, from characteristic and advantage to the problems existing and facing. Then finally gives advice. The most important thing of vertical SNS is content. Content is king. Best content can have a high commercial value. Funds, team, innovation, technology, and have a good industry resources, focusing on the industry, outstanding professional features can be retain long users.