Trade Show Information Management Architecture

In recent years, rapid development of China Expo, the exhibiti on is more active than ever, an average annual increase of20%of the total scale of the exhibition, the sudden emergence of the glob al exhibition industry, showing a good momentum of development. With the exhibition of specialization, marketization and internationali zation level of continuous improvement have emerged in the Fair a nd a number of well-known brands of the international impact of t he exhibition, convention and exhibition industry is an increasingly prominent role in promoting economic and trade exchanges and exp ansion of export has become one of the national economy is growi ng fast, great development potential in industry. In view of the exhi bition industry more and more a huge impact on economic develop ment and social life, the Government has also been increasingly co ncerned about the exhibition industry and exhibition economy, how to expand the the MICE influence, reducing the cost of the exhibiti on, to improve the efficiency of the exhibition, the exhibition of inf ormation technology is an important research direction.Beijing International Radio, Film and Television Equipment Ex hibition (BIRTV) as a case study to explore the information manag ement architecture of the exhibition industry. First, the macroecono mic environment on the development of broadcasting and film exhi bition industry, competition in the industry environment and BIRTV internal information management status quo analyzed, compared to the advanced international exhibition of enterprise information cons truction, mining to BIRTV the information management needs for i nformation management building support; then, by reference to the i nternational Exhibition of enterprise information management experie nee to build a the BIRTV Web site platform, the virtual exhibition system and customer relationship management platform-based inform ation management system; Finally, the implementation of plans and programs for the specific architecture, and to explore the control m easures.The article has two meanings:the theoretical level, at present, the results of the systematic study of the Exhibition building does not, in the broadcasting and film exhibition industry is still the first study, this research at the theoretical level able to complement sou nd effect; on a practical level, by BIRTV information management, will for of BIRTV the international business expansion to provide a set of enterprise information management solutions to leading the development of the industry. And applies to all types of trade show, high utility and the reference value.