Marketing Strategy Of Zundian Furniture In Shenzhen

Furniture is the missing people’s daily lives is not empty consumer goods, some degree of improvement in people’s living standard, consumption of residents in the demand for furniture are also expanding, every year many new supermarkets appear to provide high-quality furniture for local residentsproducts. In recent years, the global economic landslide, China has also been some impact on countries to develop real estate control policy, sales of furniture has been a great influence, but as a necessity of life of the people, furniture sales in the spring there is always to to that day. Guangdong furniture has been leading in quality and service in the country, in this era full of dangers and opportunities, it is the critical period of Guangdong furniture in the country to establish a reputation and example.Marketing management theory and related analysis tools in the above backdrop, this paper, an overview of the first the Shenzhen Zundian furniture marketing situation facing on the Shenzhen Zundian furniture marketing macro environment and micro environment, on this basis. Second, according to the characteristics of consumer behavior and furniture marketing of the "Da Vinci" period, the use of the STP strategy analysis tools through the analysis of questionnaire data to determine target markets and market positioning of the the Shenzhen Zundian furniture marketing. And accordingly develop a portfolio strategy4P (product, pricing, channels, promotion). Finally, the above analysis, suggest improvements to the measures of the the Shenzhen Zundian furniture marketing management, in order to achieve the purpose of marketing of the Shenzhen Zundian furniture market.