Long Sada Real Estate Agents Marketing Strategy Study

With the development of the real estate market, the demands for real estate are becoming more and more diversified, the real estate subsidiary market appears brisker than ever, and the competition between the real estate brokerage agencies is becoming increasingly intense.In order to improve the management of the real estate brokerage agencies and to increase their market share, first, we should innovate their management modes, especially the marketing modes. The present management modes all have some problems in cost-control, employee-training, human resource management, service quality, etc. With an aim to provide relevant methods for further investigation, based on the theory of services marketing and combined with the present conditions of the real estate brokerage agency, the thesis discusses the relationships between team structure, management mode and marketing mode. It also analyses the marketing strategy of Datong Real Estate Brokerage Company.On the basis of marketing theory and in accordance with the knowledge about real estate brokerage, the thesis studies the characteristics and the current situations of the real estate brokerage agencies in China, and finds out its marketing combination strategy through detailed analysis of the marketing mode of Datong.The thesis consists of four parts. The first part introduces the relavant marketing concepts, and the main theroies and strategies; the second part makes a survey of the marketing environment of Datong, and makes an analysis of its marketing mode; taking Datong as an example, the third part explores the marketing combination strateges of the real estate brokerage agencies; the fourth part introdues the implementation of Datong's marketing strategies.The thesis studies the marketing strategies of the real estate brokerage agencies with an expectation to provide some new ideas and methods.