The Research On Development Strategy Of Hunan Xiang Xing State-owned Assets Management Co

The establishment of state-owned assets management company is therequirement for strengthening the management of state-owned assets, maintaining andraising the value of state-owned assets. It reasonably defines the social and businessfunction of government as to state-owned assets management. It’s inevitablly thechoice of building the business entity according to marketing operation.Meanwhileit’s an important sign of establishing authorization system of state-owned assets in theprocess of reforming and developing of state-owned company. Shenzhen investmentmanagement company, the first local state-owned assets management company in thecountry, was established as a starting point in1987. Then the authorization systemwas beginning to spread across the country. The state-owned assets managementcompany has made preeminent achievements to economy development in theaspects of structure adjustment and enterprise reforming. But it’s worth thinking andanalysing on how to rationalize the relationship of duty, right and benefit betweenstate-owned assets management company and its regulating authorities, and on how toenhance its market competitiveness, and on how to break through the limitation ofdevelopment. The paper, with Hunan Xing Xiang State-owned Assets ManagementLimited Company for the object, is primarily to research and analyze its background、enviorment and development on the basis of its strategy.Hunan Xing Xiang State-owned Assets Management Limited Company, as Hunanprovincial state-owned assets management company, was established inSeptember,1996.Through five years’ development, its registered capital hasaccumulated to640million yuan,and the asset size is3billion yuan with1.8billionyuan in net asset. It has31branches and subsidiaries, and the total number ofemployees is1856. Due to the short history and heavy resonsibility, there are somedeficiencies in the business scale and performances compared with other state-ownedassets management company. But it will encounter a good opportunity in the comingstructure adjustment of economy.This paper,according to the theories of development strategy and assetsmanagement, puts forward the research ideas and methods. Through PEST analysis itmakes clear the macro environment status of politics、 economy、 social andculture,and through SWOT analysis it comes to advantages and disadvantages. Also with the above study, it determines the developing road of policy support and marketoperation as " two legs". Eventually,according to the theories of diversification andcentralization,it will realize great-leap-forward and sustainable development throughthe implementation of integrated strategies. By the way,the effectiveness of strategy’simplementation is evaluated by using the methodology of balance score card.