The Research On Social Harm And Standard Countermeasures Of Flooding Of Recessive Advertisement

In recent years, with the rapid development of economic development, expandingdemand advertising, advertising as a lubricant has stepped into the economicdevelopment of high-speed channel. But with "limited wide to make" and other lawsand regulations, the promulgation of the traditional dominant advertising spacecompressed, plus the dominant advertising because of its performance, quality, thanhave its effect fell. And because the concealment of recessive advertising and othercharacteristics, in terms of form is difficult to accurately identify and the audience in a"unconscious" accept state, often can receive certain marketing effect, and caneffectively avoid recessive advertising laws and regulations to advertising of some ofthe mandatory provisions, make its catering to the short-term interest demand ofadvertisers. Therefore, advertisers are blind to this advertising forms, caused themarket now on the present situation of recessive advertising flooding, which draws avariety of social harm, making implicit advertising standards become inevitable.This paper first of the recessive advertising the concept is defined, discusses theconcealment of the recessive advertising, illegality, fusion, and mandatory, difficultstandardization of features and its many forms. On the analysis of the investigation ofthe current situation of the flood recessive advertising based on, introduced therecessive advertising violations audience legal rights and interests, and disrupt theadvertising market order, weakening the news media social function, and many othersocial harm, to put forward the market of the recessive advertising real advertisingforms effectively regulate argument, and put forward the recessive advertising generalspecification goal: through the effective standard gradually reduce and eventuallybanned recessive advertising.On this basis, this paper mainly from recessive advertising self-discipline,heteronomy specifications.which tacit and advertising in the form of diversificationstandard countermeasures based on more than one of the ideas to, to market a realrecessive advertising explores the standard, and puts forward the countermeasuresrecessive advertising standard: a standard way of advertising is implicit should isvaried. Legal supervision, the government supervision, the audience supervision,advertisers self-discipline, media self-discipline, advertising agents self-discipline andso on many kinds of recessive advertising standard way, in tacit advertising necessaryin standard system, be short of one cannot.2it is recessive advertising standard way should be one of the many. To think of the recessive advertising in all effectivestandard, a field on a light a standard way is not enough, you must do provide, will avariety of recessive advertising standard way as a whole, play1+1>2overalladvantage.