The Research On Supply Chain Management For Greenland Company

Along with the network and global economy era coming, the market competition is becoming increasingly fierce. Enterprises can only make little profits, because of the uncertainty of user needs and personalized demand increasing. What’s more, product cost and profit have become very transparent. Competition among enterprises is reflected in all aspects of production management and operation of market, and the scope of the competition expand from the domestic market to the entire global market. To a large extent, competition between enterprises has changed into the competition of the supply chain. Supply chain management has been gradually valued by the theoretical circles and the business communities, due to its fast response, high flexibility and low risk. Therefore, the implementation of supply chain management can not only enable enterprises to more quickly respond to customer needs, but also enhance competitiveness in the global market.The paper compare produce supply and marketing to the traditional management concepts with supply chain management, according to the supply chain management concept, base on the Chinese pesticide industry as the background and Greenland company real operation condition as the research object, including study at follow four aspect:purchasing management, supplier management, inventory management and logistics management, analyze the daily operations management about the existing problems and causes.Through the research and analysis, we can conclude as follows:Green Pesticide Company is more standardized in the traditional idea of management, but is still lack of awareness of the supply chain management. Management guiding ideology is only from "self, and does not seek competitive advantages of supply chain as a whole. Main performance is as follows:Purchase quality is result-oriented inspection, without attention to quality assurance of evaluation of process control; Vendors pay more attention to price factors, but ignore the comprehensive factors; Enterprise focus on short-term contracts of sale, but ignore the formation of long-term and stable cooperation partner; Enterprise focus on punishment and elimination of supplier assessment, but weaken the communication and culture; As a result of intentional information blockade, the members increase inventory in order to reduce uncertainty; Enterprise cannot effectively plan between internal enterprise logistics and distribution. These problems caused the result that entire supply chain resources can not be effectively integrated, which seriously impact on the whole supply chain and the response speed of the market competitive advantage.Finally, the integrated use of supply chain integration model system was proposed including the establishment of supply chain management guiding ideology and understanding, deepen the strategic partnership, supply chain cost optimization mechanism, establishment of information technology support system, design of business process and organization reconstruction and construction of enterprise performance evaluation and stimulation mechanism of strategic countermeasure.