Production Developent For Dhl Qingdao

After30years development, the international express industry is becoming matured in chinese market. The big four giants of express industry, with its own advantage are sharing with internatioanl market cake.The period of simply to compare the price and speed are no longer suitable for currently market. Accomanying with competition, all of express company are looking for new competitive advantage, in oder to fretting competitors’s market share. Personal service is becoming the critical path to success. For example, companies are competing with who can pick up the parcel one hour later, and who will dispatch the parcel one hour early.The choas competition of China’s foreign trade, is making a transformation on the express service demand. Stand on this environment, develop new prodcution and provide personal service are becoming the most important for express company.This paper based on such a market situation, the use of new product development of related theory, this paper analyses the DHL Qingdao branch of the service development of Japan’s internal and external environment, and the products of the audience to do a thorough study on customer base, sums up the main service demand, compared the key competitors’ operation status, this paper summarizes the DHL advantage and disadvantage factors, and the DHL development "Japan the next day to reach" the flow of service products were evaluated, the service product development put forward Suggestions to DHL Qingdao branch "Japanese the next day to reach" service products can in the increasingly fierce competition to keep the advantage...