Development Strategy Research On Small Appliances Electric Co., Ltd.

The article is involved in strategic analysis of enterprise development taking example ofSmall Appliances Electric Co., Ltd.Small Appliances Electric Co., Ltd. was established in2010, its predecessor is the smallappliance motor project team Welling Washer Motor. The project team from2009toprofessionally support Guangdong quality electrical appliances manufacture limit of cuisinemotor. The end of2011, the company sold more than4million units of motor, basicallyforming a balanced layout of Media’s internal department and external customers sales for thehalf-open.Because of the limitations of motor electrical products as well as market conditionsremained in the doldrums, so the motor of the small household electrical appliances from2012began to face many crises.For the crisis situation, This article is intended as a guide to the theory of competitivestrategy and strategic choice theory, a detailed analysis of small appliances motor companymacro environment and industry environment, and small appliances motor company’s coreresources and competition advantage, and small appliances Electric Co., Ltd the company’soverall strategy of development. Strive to solve the problem, and enables companies toquickly adapt to the rapid development of state.Specifically, this article focuses on four main categories of products on the smallappliance motor planning to do, respectively, a more detailed market research, as well as thenecessary understanding of each product family, the major competitors, combined with thecurrent situation of the company itself, separately a choice of competitive strategy methods.The same time, try to elaborate the various stages of implementation of the strategy,organizational strategy, the specific implementation measures, and stressed that theimplementation of the strategy is the ultimate guarantee for the development of strategicresearch.