F Company Intelligent Blender Product Development Strategy Research

In the past several years,Intelligent household appliance is becoming more and more tendency.Whatever TV,Air Condition,Washing Machine of major appliance,or Vacuum Cleaner,Pressure Cooker of small household appliance.It is flagging the intelligent appliance is coming.Whatever it is fancy,mid-range or cheap style.Each company will publish new intelligent product in some time.And the lead time is becoming shorter and shorter.That means more and more company start to focus on this kind product.As one type of small household,Blender also is the same.This article has researched and made Intelligent blender RD strategy by researching current status of smart appliance,small smart household appliance and blender.It will continue to help F company to create more benefit.This article had summarized and analyzed current developing status of intelligent major appliance,small intelligent household appliance and smart blender industry.And pointed out the main tendency of smart Blender developing in future.Firstly,the smart blender product will be more multi-function and humanization.Secondly,the smart blender product will become more intelligence and communicational.Thirdly.Smart blender product tendency will go toward to healthy direction.After analyzed F company's smart blender current status,and think about the current status and developing tendency of intelligent appliance,smart small household appliance.This article researched advantages and disadvantages of internal environment about F company.That include excellent RD,supplier chain,marketing resource and incessant innovation.Also have high cost of RD,product CAD information not good managing and product weak point.At the same time,also analyzed the opportunity and challenge from outside of F company.As the intelligent appliance period coming,the blender will become more and more Heathfield,humanization and multi-functional.And the technical is upgrading day by day.That takes lots of opportunity to F company.But also,will face lots of challenge.Such as the product life time will be shorter,the competition will be more and more furious.And may appear lots of potential competitors.Base on this analysis.This article defined RD strategy about smart blender of F company.This article made SWOT analysis refer to internal environment and outside environment of F company.And made RD strategy tendency of F company about smart blender after overviewed future developing tendency of blender and F company's advantage.Firstly,improving current product weak point.Secondly,developing more function of blender based on current product.And increase the competitiveness.Thirdly,to follow the intelligent compliance,provide more resource on smart blender development.Fourthly,make deeper developing on smart blender,and make the blender to be a healthy food guider and healthy manager of consumers.