China Unicom Studies, New Product Promotion

In recent years, With the development of the technology and the user demand-driven, Communication industry accelerate the pace of change and transition to further, industry structure and competitive environment is more complicated and intense. The explosive growth of mobile Internet has profoundly changed the industry environment, single-voice business competition has become history, The market shows a new space with the Integration and comprehensive. External macro-economic situation, international and domestic industrial development, industry competition and regulatory environment are continuously undergoing new changes. In this context, how to integrate or integrated operators to adapt to market and increase competition in the market of innovative products chips, become the subject of three major common carriers.Since the reorganization, China Unicom Inner Mongolia Branch increased the promotion of the new products, identified the development of ideas to promote the new products, and reviewed the characteristics and development strategy of the new products, in the comprehensive analysis of customer, market and corporate strategy. This paper analyzed the promotion of China Unicom Inner Mongolia Branch’s new products in current situation, found the problems, and proposed the countermeasure of the solution, then to China Unicom new product development the future promotion recommendations. And then this paper also put forward the proposals of China Unicom new products’promotion in the future.