Research On The Promotion Strategy Of Distribution Channel Management In China Unicom Bengbu Branch

Ministry of Industry in December 4,2013 formally to the three major operators issued a 4G license.China Unicom won the world's most widely used FDD-LTE license.This is the significance of China Unicom,it changed the original market structure,so that the three operators to re-shuffle,in the current market situation,who can seize the new market share will depend on the distribution channel Service ability and management ability.Since 2013,Bengbu Unicom will enhance channel management as a strategic point,firmly grasp the existing social channels.In such a fierce market torrent,to maintain the total channel of not less than 28%,and because the system is imperfect,need to strengthen the channel management innovation.This paper analyzes the changes in the market environment to the existing distribution channels to bring about changes.From the analysis of the actual operating environment of Bengbu Unicom,it is found that there are various problems in the existing distribution channel system: the policy in the channel construction process is unreasonable,leading to the overall scale of the channel is small;the training system is not perfect,the channel marketing ability is not Protection;the overall system construction is the experience dictates,the lack of theory.In this paper,we discuss the related problems of Bengbu Unicom distribution channel in this research process,put forward new management and innovation strategy,strengthen the management of distribution channel vertical distribution,distribution channel horizontal management,diversification of distribution channels,so as to achieve efficiency,To enhance the distribution channel capacity,reduce the risk of corporate control,so that distribution channels to achieve better development.