"iphone 3 G Era In Inner Mongolia Unicom Company Contract Plan" Implementation Strategy Study

In2008China’s telecommunications operators after the reorganization,in the country formed a China Mobile,China UniCom and China Telecom"a situation of tripartite confrontation"situation,each having a communications operator with the whole business ability.In2009,China Mobile,China UniCom and China Telecom are obtained by TD-SCDMA,WCDMA and CDMA20003G license,domestic3G market quickly ignited the gunpowder.Inner Mongolia Unicom Company in the new internal and external resources environment,facing the opportunities and threats,how to use the advantages of3G and iPhone,and quickly occupied the market,create new business brands,enhance corporate image,enhance the core competitiveness of enterprises,is a worthy of consideration and research topic.According to the communication market formed"a situation of tripartite confrontation"situation and3G licesing as the background,through to the Inner Mongolia Unicom in2010the implementation of’iPhone contract plan"strategy described the current situation,pointed out the strategic rules on the success and the insufficiency,use the competitive strategy theory,PEST analysis and five forces model,combined with Inner Mongolia UniCom company implementation differences competitive strategy of Inner Mongolia Unicom,a careful analysis of the implementation of the "iPhone contract plans"the strategy has advantages and disadvantages,opportunities and threats,through the SWOT analysis tools to derive,Inner Mongolia Unicom Company to use3G technology advantage and abundant terminal edge and iPhone brand advantage,graps the external environment brings good opportunity,the development of3G in the high-end customers,accelerate the expansion of3G market share,from the customer point of view,reducing the number changing and changing the mobile phone cost,traning user to use3G business loyalty,reshape the business brand"WO","WO3G"to improve brand awareness and perception,contractible with competitors in the number of users and service quality gap,build up the new image of enterprise.According to the China Unicom Group the strategic deploy of the company,Inner Mongolia branch of the implementation of the "iPhone contract plans"the strategy,in the with the Inner Mongolia UniCom company competition strategy differentiation competitive strategy,has become a shining point.In this paper,and at the end of Inner Mongolia UniCom company next" iPhone contract plan"proposed additional measures,as well as other telecommunications operators to provide a reference value.