Inner Mongolia Unicom Huasheng Retail Operation Management Research

The intelligent handset changes with each new day, the mobile subscriber community the step which increases, the market demand multiplication, three nets to fuse to speed up, the operator to lead the market the situation aggravating, ices the fire twofold day to the Inner Mongolian handset retail trade. At the same time is the handset total volume of retail sales which surges upward, the other aspect is the marginalization handset retail sales development, the handset retail merchant and the enterprise the intersection which how faces to realize transforms and redeems.Facing three net fusion suggestion’s intelligent handset substitution computer, television’s tendency, depends upon the sole handset selling profits to be very difficult to support more and more high shop front operation cost, stays at a high level the house price causes to open a shop the expansion to take a step difficultly. iphone4and the ipad global selling well, the handset brand will be getting more and more centralized, Microsoft, Google, the black raspberry with the operator intimate cooperation, Dell, HP, Lenovo,Acer,ASUS and so on superiority will be obvious in the IT channel. The operator innate selling area will become the main battlefield which the handset will expend, the cheek is high, the WuXing,GuoMei, SuNing will become three nets to fuse the terminal sale the supreme headquarters. The consumer bought machine the behaviour pattern change to arouse the handset retail merchant’s interest, when their expense idea rationality was day by day mature, to the handset retail merchant, must pay attention buys machine the expense way change, simultaneously must establish the handset retail merchant the core competitive advantage.China Unicom front the strong competition, has own three big mainstream marketing channel at present:Innate channel, social channel and electronic channel. What but most needs to transform is the innate channel, at present is innate the channel nation to surpass20000, the operation3G product approximately has18000. But on social channel, at present electrical appliances chain-like first three:SuNing,GuoMei, WuXing has signed the strategy cooperative agreement with China Unicom. The electronic channel shangci must has the self-management electron selling area, the Jingdong commercial city and the telephone marketing and so on three aspects. In the link innate channel independent marketing aspect, China Unicom depends on the link China Abundant Company which serves under somebody’s banner innately to carry on the comprehensive control, undertakes the selling area terminal retail sales and the operation by Hua Sheng. Regardless of Hua Sheng from the personnel or ability aspect, is a newborn enterprise, has the high quality talented person troop and the rich social practice experience, regarding undertakes the link innate hall ability to have the absolute superiority.