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Research On Development Strategy Of Gansu Branch Of Unicom Huasheng Communications Co.,Ltd.

Posted on:2020-08-28Degree:MasterType:Thesis
Country:ChinaCandidate:N WeiFull Text:PDF
GTID:2439330596488124Subject:Business administration
Abstract/Summary:PDF Full Text Request
With the advent of the era of information globalization,the telecommunications industry is surging.In recent years,the total economic output of China's information industry has increased year by year.At the same time,major telecom operators have continued to deepen reforms.It is not uncommon for operators to engage in the customization and distribution of mobile phones.The industry has shown a positive and good development trend.In order to adapt to the changing national conditions,the Chinese government has launched many measures for the information industry and carried out in-depth changes,fundamentally breaking the monopoly position of state-owned communication companies and creating a fair market competition environment.Under the guidance of Xi Jinping's new era of socialism with Chinese characteristics,China's Internet technology development has entered a new era.At present,the major telecom companies are constantly innovating and exploring while competing with each other.With the continuous and steady development of China's current economy,the information industry related to the Internet has achieved rapid progress.The continuous updating of information services and the continuous improvement of service quality have also had a positive impact on related industries.At present,Unicom Huasheng Communication Co.,Ltd.Gansu Branch has occupied an important share in the terminal communication service industry market in the northwest region,and strengthened the channel construction with a sustainable development model,becoming Unicom's own channel terminal support and social channel terminal support.The main source of supply.This paper takes Unicom Huasheng Communication Co.,Ltd.Gansu Branch as the research object,applies the theoretical support of competitive strategy,finds the data and conducts on-the-spot investigation,and analyzes the current situation of Unicom Huasheng Gansu Branch.Using SWOT analysis method to analyze the company's development strategy,and carry out targeted research and specific analysis on the status quo of Gansu Branch of Unicom Huasheng Communication Co.,Ltd.,and how to win the core competitiveness under the fierce market competition environment.And put forward the safeguard measures for how to promote the implementation of corporate sustainable development strategy.I hope that the research in this paper can bring some help and guidance to the development and transformation of Unicom Huasheng Communication Co.,Ltd.Gansu Branch,and provide some reference for becoming a better terminal support platform company.
Keywords/Search Tags:Telecom Operators, Mobile Phone Customization, Imarketing
PDF Full Text Request
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