Research On Marketing Channel Strategy Of Unicom Huasheng Inner Mongolia Branch In

With the continuous development pacing step of technology, cell phones have integrated much into our daily life. So far, the competition of domestic cell phone market has been heated since the 4G mobile terminal launched. Marketing channel is an important means for the sale of cell phone, the firm’s economic benefit heavily depends on the performance of marketing channel, and somehow the marketing channel affects brand effect and service evaluation of a corporate. Consequently, the key to win the competition of sale of cell phones lies on the marketing channel.This article focuses on the issue of marketing channels of Inner Mongolia Huasheng company, with the guidance of marketing channel theory, we analyze the marketing channels in Inner Mongolia Huasheng company, trying to find out the problems of every channel the company have. Through the analyzing of the sales data of Inner Mongolia Huasheng company during a couple of months and focusing on the internal and external factors affecting the company’s marketing channels, we find out the existing problems in each channel. Then coming out the possible solutions:trying hard to adapt to innate channel demands, exploiting new customers in social channel, enrich the cell phone brand in innate and self-run channels, enhancing the building of social and medium-sized channels and open online channel to have more means of sales.After the analysis of the case of Inner Mongolia Huasheng company, we dig deep into the marketing channels and the circumstance the company is in, we conclude that since the IT industry is getting more mature and large service providers paying more attention to marketing channels, Inner Mongolia Huasheng company should adjust existing marketing channels and perfect the way of channel marketing to obtain a larger share of mobile terminal market, therefore, the company can reach the goal of improving channel efficiency and controlling channel cost and increase the level of channel marketing as well as competitiveness.