Research On Innovations Of Rural Financial Products And Services

Eighteenth Conference of the Communist Party of China National People’s Congress has pointed out,the focus of our government is currently working in the rural vigorously develop rural infrastructure and social undertakings,an overall improvement in their living standards,improve the quality of life of farmers.Specific to the level of China’s rural financial market point of view,for the majority of our farmers,due to the development of rural financial market is not perfect,innovation of new rural financial products and other issues led to inadequate when farmers credit activities in the rural financial market suffered to a series of obstacles,such as farmers’ demand for capital are not met,the payment system is relatively weak in rural areas,farmers choose financial products,cash and other difficulties.These issues bring limited revenue sources,income is generally low and other issues,and there is a big gap between the goal”let the people into the well-off society”in the Eighteenth Conference of the Communist Party of China National People’s Congress.Based on this,from the economic field to proceed,improve rural financial environment,strengthen the innovation of rural financial products and services,creating conditions for rural financial development,has a theoretical and practical significance for improving of the rural market,increasing farmers’ income.From the theoretical development and practical needs perspective,this paper analyzes the concept of the development of rural financial products and services,the main content and related theories.According to the existing literature on the basis of domestic and foreign,described the status of China’s rural financial products and services innovation problems,such as,there is a deviation understanding of financial markets,innovative financial products lack of integrity,relevant supporting policies is not perfect,lack of diversification main financial innovation,lack of incentive system and low level of technology.And pointed out the cause of a number of problems constraints,for example,finance subject monopoly of rural financial market,prompting the rural financial market lacking of competition and vitality,there are various disadvantages financial system,lack of basic financial innovation and internal control system,the uneven quality of employees of financial institutions,innovative products and services lack of human resources support.At the same,this paper by drawing on the successful experience of foreign countries,and take Yangling demonstration as a example.Summed up the perfect Chinese rural financial products and services innovation suggestions.Thesis conclusion:(1)Innovation of financial products and services in rural areas has made some progress.(2)Although there has been some progress,but there are still individual problems.(3)And pointed out the cause of a number of problems constraints,for example,finance subject monopoly of rural financial market,prompting the rural financial market lacking of competition and vitality,there are various disadvantages financial system,lack of basic financial innovation and internal control system,the uneven quality of employees of financial institutions,innovative products and services lack of human resources support.At the same,this paper by drawing on the successful experience of foreign countries,and take Yangling demonstration as a example.Summed up the perfect Chinese rural financial products and services innovation suggestions.