The Study On Competitive Strategy Of CY Pharmacy Company

Pharmaceutical industry will influence the national health, social stability and economic development. Since the Reform and Opening-up, China’s pharmaceutical industry has run smoothly, favorable policies for the pharmaceutical industry provide good conditions. At the same time, with introduction of the new medical reform, benefits of the medical industry is gradually increased. However, China’s pharmaceutical industry is entering a strategic stage of development adjustment; all aspects of the pharmaceutical industry are changing, which is undoubtedly a challenge to China’s pharmaceutical enterprises, therefore, pharmaceutical business development strategy on enterprise level is very meaningful.This paper has the CY Pharmaceutical Company as its research object. First, this paper has a review of enterprise strategy and strategic management theory; Then this paper introduces the basic information about CY Pharmaceutical Company, analyzes the internal and external environments which the enterprise development are facing, summarizes the opportunities and threats, strengths and weaknesses for the development of enterprises. SWOT matrix analysis model is made, which is the foundation of enterprise goals and strategies, and then the strategic choice for the enterprise survival and development is proposed. The proposal is mainly about specific strategies, such as differentiation strategy, cost leadership strategy, technology innovation strategy and the implementations of competitive strategies. As for the implementations of competitive strategies:perfecting marketing strategy, strengthening brand culture, reinforcing medicine quality and service guiding and developing HR management. Through these strategies and implementations, we hope to clarify the CY Pharmaceutical Company’s competitive strategies and help it in becoming one of the first-class Pharmaceutical Companies.