Study. The Qianxinan World Pharmaceutical Companies Competitive Strategy

Now that China has entered the WTO,as the competitive environment more complex and intense, the pharmaceutical industry is now faced with unprecedented challenges and opportunities.How pharmaceutical enterprises from the strategic height of the future direction of development,the development of a competitive strategy for its own sake must become the primary task.This paper seeks to use the MBA study in the school-related knowledge to world pharmaceutical companies as an example,how to solve the analysis and development company in the next three to five years of competitive strategy and how to ensure the implementation of the strategy issues.First start of the external environment,industry environment,macroeconomic environment and the competitive environment are analyzed,thus ensuring strategic choice can be done in the industry trend of development,macroeconomic policies legal,economic and technological,cultural and competitive conditions there is a clear understanding and correct grasp.This was followed by the company's internal analysis of the environment,resources and the company's ability to find company analysis of the strengths and weaknesses of competitors.The third use of SWOT analysis,the Boston analysis,the value chain analysis,comprehensive analysis of the external environment within the company,according to the company's future overall goal to develop the world pharmaceutical companies next three to five years of competitive strategy:The use of glass bottles leading total cost of sales strategy and differentiation;plastic bottles by leading total cost of sales strategy and differentiation;SWATH-leading total cost of a strategic and focused marketing strategies.Finalization of the implementation of the strategy plan,organizational,financial,human resources, corporate culture and innovation in the world phannaceutical companies to change and implementation to ensure that future competition for the smooth implementation of the strategy.This study could provide a company can support the development of strategies,Qianxinan Prefecture on the same private pharmaceutical companies and other enterprises with the industry is of strategic guidance and lessons.