K Pharmaceutical Company Drug Treatment Of Osteoporosis Marketing Strategy Research

At Present, pharmaceutical industries in China is in a rapid development stage, the competition is quite intense for companies within this industry, and pharmaceutical promotion has various models, whatever its good and bad, it caused the prescription drug market more competitive. Whether the company has the ability to detect the pharmaceutical market trends and changes and adapt it, is a serious reality for managers of pharmaceutical company marketing managers must face.With the aging population increasing of China, the urbanization and consumption are keep upgrading, prescription drug market growing continuously. It is estimated that about40million people in China suffer from osteoporosis, it is nearly3%of the total population; by2025it will reach150million people. The osteoporosis has seriously affected the health and quality of older persons’life; moreover it brings a heavy financial burden to the National medical security investment and families. Strong market demand means the treatment drugs of osteoporosis growth rapidly. K pharmaceutical company is just positioning such market, under this premise they introduced α-D3from Israel TEVA Company. It is currently the most widely used active vitamin D3and it is the ideal medicine for prevent or treat the osteoporosis.The traditional promotion model for prescription drug marketing is becoming very challenging to the current pharmaceutical market; we must develop a positive, sustainable development, promotion strategies of marketing. K pharmaceutical company investigate the marketing strategy of osteoporosis treatment drug by integrating with osteoporosis market characteristics and product characteristics, and put forward a professional and effective prescription drug marketing strategy. Based on the external and internal environment analysis of K pharmaceutical company, combined with the marketing strategy theory4PS, applyed SWOT analysis theory to develop a product strategy as the core of product branding; a price strategy as the core of government pricing; a channel strategy as the core of standardize model; a marketing strategy as the core of specialized academic promotion. Finally, for ensure an effective implementation of marketing strategy; it has put forward the management and control of marketing process. It will include:establishing a professional marketing organization, personnel training and management, implement financial operation support plan and internal control system.