Study On The Strategy Of Marketing Channel Of Prescription Drug

The medical industry,including many things,pharmaceutical R & D,production,quality control,medical,marketing,etc.,which speaks of pharmaceutical marketing the more people will think that is a no-tech,rely on doing the prescribing physician relationship,including commercial bribery work,will talk about this topic with a little sensitive.Do not blame other people misunderstood,indeed in the marketing aspects of drugs do very professional,on the one hand,and now the sales only reflect the general nature of drugs,and prescription drugs containing particularity,not the connotation of prescription drugs in higher value pass out.On the other hand,competition means a single,stay in the "Sales" level,instead of "marketing." However,aspects of pharmaceutical marketing is essential,prescription drugs from manufacturers to the hands of patients,the prescribers choose which drugs,which manufacturer in inside inclusive of drug marketing.Facing with the new health care reform environment,market competition,drug cost increasing,we should contrast with foreign marketing of prescription drugs,correcting their own shortcomings,to narrow the gap with the world.Prescription Drug Marketing inevitable road to go professional,good products,enterprises can be bigger,so long,that every person involved in pharmaceutical marketing needs attitude adjustment,change the usual way of working,to receive professional knowledge and training for pharmaceutical marketing in the sun under survival,development efforts.Situation in this paper,a prescription drug manufacturers for the study,from the manufacturers point of view,to the agents,commercial companies and hospitals and prescription drug marketing channels of the three elements as an analysis target,analyze the current prescription drug marketing combined marketing channel management theory find and summarize issues in order to support the marketing theory expounded prescription drug marketing channel marketing strategies and establish a marketing model,Finally,taking the BG particles of ZS Pharmaceutical Co.,Ltd as an example,the empirical analysis is given.