The Research On The Marketing Strategy Of Prescription Drugs In S Company

In recent years,it is all-pervading that medicine supporting medical and high medicine price is common,The Chinese government has adopted a series of measures to control the price of medicine.For example,limiting the prices and quantity of drugs in medicine Purchasing,controlling the ratio of drug and combating commercial violation.In this context,the marketing of traditional medicine enterprises,especially the prescription drugs,faces a great difficulty in survival and development.The company of S is a large domestic pharmaceutical listing Corporation,who has a certain degree of market share and brand awareness in the domestic traditional Chinese medicine industry.With the aggravation of market competition,the competition in the field of traditional Chinese medicine is extremely fierce.S has a lot of problems.Its problem is that Strategic layout is not clear,product is aged,serious brain drain,marketing model is old,drug safety and so on.As a result,the company has slowed the growth of the difficult situation.In this paper,author use the PEST analysis method from the macro level and S company's own internal situation of scientific analysis and researching,and reveal the existence of corporate marketing defects and deficiencies on the basis of marketing related theory knowledge.Reference other pharmaceutical enterprise marketing case,author develop the strategy of the company's product,price,promotion and channels,to provide a reasonable proposal for the S marketing development.The research content of this paper not only puts forward thinking and Exploration on the marketing strategy of S company,but also provides a reference and reference for the marketing problems of other traditional Chinese medicine enterprises in China.