DZ Pharmaceutical Marketing Mode Selection Research Of New Drugs

As China’s economic development and aging population increase, China’s pharmaceutical industry has been rapid development. The core competitiveness of enterprises from pharmaceutical sales, sales results determine whether a pharmaceutical company’s survival. Along with China’s economic development, especially since the accession to the WTO World Trade Organization, the overall pharmaceutical market has undergone a tremendous change, international large pharmaceutical organizations to enter the Chinese market, China’s pharmaceutical market to form a huge impact on the domestic pharmaceutical companies Try the great change, China’s overall pharmaceutical market is increasingly competitive situation. Foreign pharmaceutical companies are facing great environment to adapt to the needs of our country, in many foreign applicable marketing model, also appeared in the status quo of China’s acclimatized, also facing marketing model transformations. If a pharmaceutical company to survive and even develop in such a brutal competitive environment, how to choose a suitable marketing model for enterprise development, is particularly important.DZ Zhejiang Pharmaceutical exactly a relatively fast development of foreign-funded enterprises in the actual marketing, there are also many problems, the traditional affiliate marketing model system and academic promotion outsourcing model has been unable to meet their development needs. Based on this, with DZ pharmacy for the study, the use of PEST, Porter’s five forces model DZ pharmaceutical marketing environment which were analyzed at the same time use the SWOT analysis of strengths and weaknesses and the opportunities and threats DZ Pharmaceuticals conducted a comprehensive analysis of determine its development strategy, and summarizes the traditional marketing model DZ pharmaceutical summarized the problems, providing foreshadowing select DZ pharmaceutical marketing model is. The results indicate the presence of the original pharmaceutical marketing model DZ some problems, but the main mode of academic promotion, media promotion model combining marketing model for new drugs DZ pharmaceutical market is reasonable in terms of the promotion are also suitable, and academic promotion mode mainly self academic team-based, need specific programs to be implemented, DZ pharmaceutical finalize pharmaceutical marketing model for DZ is significant in terms of some specific measures its final implementation needs to be protected.