Cw Company Based On The Supply Chain Of Agricultural Products Of The Supermarket Business Strategy Research

With the continuous improvement of people’s living standards, rising incomes, as well as all over the country the process of urbanization continues to accelerate, increasing diversity, freshness, safety requirements of the consumers on agricultural products, agricultural products supermarket operations has become China’s agricultural a new circulation model. Shanghai NGS supermarkets and some other supermarket chains, starting from the integration of the supply chain of agricultural products, the supermarket agricultural products business into a benign development track, and achieved good operating results, therefore, further summary of these enterprises is based on the successful experience of the supply chain of agricultural products supermarkets, the region enterprises of great significance to the development of the supermarket operations of agricultural products.This paper first describes the supply chain and supply chain management, agricultural supermarket operations and other related theories and concepts, the development of agricultural supermarket operations of the supply chain can reduce the circulation of agricultural products, improve the efficiency of the circulation of agricultural products, reduce the cost of the circulation of agricultural products, and able to consumer needs to respond quickly and can form good agricultural product quality and safety standards to effectively guide the agricultural production, and promotion of agricultural value-added; Secondly, through case studies of successful enterprises of the agricultural supermarket operations, to build the supply chain of agricultural products of the supermarket business related to the key factors for a more systematic analysis, build the agricultural products of the supermarket supply chain management is a key factor chain management, the establishment of relations of cooperation and stability and supply chain node enterprises, the establishment of processing and distribution center and supply chain information systems; again, the paper for the analysis of the CW introduced the CW company background, review the course of development of the CW’s circulation of agricultural products business, the farmers market the company’s business status quo from a management position, financial condition, assets condition, summarizes the agricultural products of restricting corporate farmers market business sustained and healthy development barriers, CW companies must adjust the internal needs of the farmers market business development ideas at the same time, farmers market business external environment on the CW companies, summed up in this area characteristics and the problems of the distribution industry, the development of this region will become an inevitable trend of the conclusions based on the supply chain of agricultural supermarket operations; Finally, based on the research results of the foregoing, for CW use of an indoor standardized farmers market resources to build based on the idea of chain supermarkets in the supply chain business strategy development, through SWOT analysis for the CW development of the company based on the supply chain of supermarkets chains in accordance with the adhere to step forward, the principle of steady development, the introduction of strategic partners to jointly create chain supermarkets, the stability of agricultural production and marketing relations, direct procurement of agricultural products and strengthen the talent introduction and training, and building brand awareness, creating a chain of supermarkets brand, to lobby for government policy support and financial support, and other suggestions.