The Study On Measurement Of E-commerce Service Industry Development Level

E-commerce services industry plays very important role in e-commerce industry and economy. Developing e-commerce services industry is of great significance to promote e-commerce application and innovation to form "the new growth point of national economic development". Faced with the challenges of the international financial crisis, especially in2008, China’s e-commerce industry showing strong vitality becomes a highlight of economic growth.Furthermore, our government makes a series of relevant laws, regulations and policies to support e-commerce services industry development. With the support of national policies, in2005, Chinese scholars began to focus the researches on e-commerce services industry. In theoretical researches, the scholars mostly concentrated in connotation and category on e-commerce services and its industry. In practical applications, the measure of development level for e-commerce services industry is rare. There even has not official, complete index system and methods to measure e-commerce services industry development level in China. Therefore, the paper has both theoretical and practical significance.According to the context, beginning with the relevant theory, combining the development status of e-commerce services industry, builds indicator system for e-commerce services industry to find methods to measure its development level. The main content of this issue including six parts:First part, it is the introduction that describes the background, significance, research status, research contents and methods, as well as innovative points.Second part, it is the overview of the relevant theories of e-commerce services industry. Define the connotation and scope of e-commerce services and its industry, as well as build e-commerce services system by analyzing its structure.Third part, the reference on measurement method for e-commerce services industry. It is the introduction to some typical methods that measure the development level in e-commerce and information economy.Fourth part, build the index system of the measurement for e-commerce services industry development level. It introduces the principle, method and reasons, and then draws on the OECD’s thought of building index system, using typical indicators to build e-commerce services industry indicator system from three levels:readiness, intensity and impact. Furthermore, the indicators’weight is determined by Expert Consultation methodFifth part, it is the part of empirical analysis that measurement on China’s e-commerce services industry development level. According to the data, from2007to2011, measure the index of e-commerce services industry development level to reflect its development status in China.The last part, the author summarizes the defects and shortcomings, and makes the plan for future research.