Basic On Market Analysis HCN Tablet PC Enhancing Startegies

With the development of digital lifestyle and the improvement of consumer’s living standard, portable electronics consumer products are developing at a high speed, even changing the traditional ways of life and consumption concept. Demand is to promote scientific and technological development of power sources, as a result of increasing demand for people to carry out more and more items, including tablet PC, MP3/MP4, PDA, PSP, notebook, computers, digital cameras......To date, HCN has been become top3Portable PDVD vendor all over the world, but it also facing the real problem on products development and market positioning, because the demand of portable DVD is becoming smaller and smaller, and some products is alternating portable DVD, such as PSP, smart phone, tablet PC...... Thus, HCN should research the products, which is popular as market demand.The paper strives to make the proper conception of rational design of tablet PC, and based on a large number of documents and relevant research report on the study, trying to give a good product development way for HCN, and the inspection of what consumers carried in their everyday life.The main contents and structures of this article are as followings:1, Introduction1) The background of this research;2) The method and thinking of this research;3) Tablet PC industry-related chain and specification introduction;2, Main introduction of HCN and analysis of HCN tablet PC development status1) Main introduction of HCN and his history;2) HCN tablet PC development status;3, HCN tablet PC market is facing a serious situation1) Analysis of external market pressures;2) Analysis of internal development ability shortage;3) Analysis of the overall dilemma;4, Basis on market research HCN tablet PC competitiveness analysis;1) The analysis of China Tablet PC sizing and structure;2) HCN tablet PC competitiveness analysis 3) HCN tablet PC market positioning;5, HCN tablet PC improvement and differentiated market positioning1) HCN tablet PC hardware improvement strategy2) HCN tablet PC software improvement strategy3) HCN tablet PC consumer experience improvement strategy4) HCN tablet PC differentiated market positioning6, Summary and expectation...