T Pharmaceutical Companies L Tablet Product Marketing Promotion Strategy

In recent years,the domestic pharmaceutical industry has maintained a rapid pace of development.With the deepening medical reform,the traditional sales policy challenge,whether multinational pharmaceutical companies or China pharmaceutical companies are seeking to change the marketing strategy,so as to adapt to the relevant policies and regulations on health care reform.In the fierce market competition,a a difference,has a very important significance for the survival and development of competitive products to the enterprise.In the face of fierce competition in the China pharmaceutical market,L tablet products T pharmaceutical enterprise listing plan is a kind of synthetic prostaglandin E1 derivatives,mainly used in the clinical improvement of thromboangiitis obliterans caused by various ischemic symptoms,such as ulcer,pain,cold feeling and acquired lumbar stenosis related to walking ability such as intermittent claudication,treatment of lower extremity numbness,pain and other abnormal sensation.About lumbar spinal stenosis: China patients diagnosed every year more than 2 million people,and there is no access to relevant approved drug treatment,the clinical and patient need how to Chinese.L tablet market,is mainly studied in this paper.The subject is discussed in the following aspects:(1)T pharmaceutical company's marketing environment,including the macro environment,industry competitive contet,the facing medicine industry of the company,L tablet impat listing on the company,pointed out that the future development of L tablet T pharmaceutical important significance.(2)combined with modern marketing theory "position theory" and "4P" theory,a detailed analysis of the marketing strategy of L tablet T enterprise in the marketing process and promotion plan.Including the analysis of the market positioning of L tablet,and used in the marketing process of product strategy.Pricing strategy,channel strategy,marketing strategy.In the choice of marketing strategy analysis of L tablet,according to the practice of enterprise T,enumerates the safeguard measures in marketing the L tablet,enriches the drug marketing knowledge,and provided strong support for effective product sales.(3)through the analysis of the marketing strategy and promotion plan,make full use of existing market and customer resources,to achieve rapid development and sales of the original market in the short term.And the premise in the original product coverage of the core city market,actively explore new sales areas,good market development and sinking,intensive and meticulous farming,bring the gospel for the patient to relieve the pain,and lay the foundation for the long-term development of enterprises.