Motorola Tablet PC Marketing Strategy Research

With the repid development of mobile communication industry, tablet PC (tablet) has grown up as a new star in mobile device market. Facing the rapid growth of the market and the increasingly fierce competition environment, motorola should set up a scientific and rational marketing strategy to achieve market competition victory.Firstly, this article analyzes the tablet market competitive environment, including tablet situation and trend analysis, tablet industrial structure analysis, tablet competitive environment analysis.Secondly, according to the different needs of tablet users, this article use the market segmentation theory to divid the users into four different types, that is Reading type, Entertainment type, Fashion type, Business type. On the basis of motorola’s strengths, weaknesses, opportunities and threats on tablet market, motorola should position their table product to Business type.Finally, base on The Marketing Theory of4Ps, this article designed the marketing strategy for motorla tabet products, including product strategy, price strategy, place strategy and promotion strategy.This ariticle not only analyzes the marketing character of table product, but also help motorola to know how to make marketing strategy on tablet market. This study also can be refered by other tablet makers to make marketing strategy in table industry.