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Information Management’s Project Plan Of A Publishing Group

Posted on:2013-07-07Degree:MasterType:Thesis
Country:ChinaCandidate:C F ZhaoFull Text:PDF
GTID:2249330371979717Subject:Industrial Engineering
Abstract/Summary:PDF Full Text Request
In recent years, China’s government has clearly declared to promote reforms for publishing and releasing system to develop productivity of press publishing industry. The government also requires companies to be adhere to collectivization strategy and points out that collectivization connected with assets is the main way for structural adjustment and intensive development of press publishing industry. Until now there are more than twenty publication groups in China but relatively legged-behind management level and methods are preventing the development as those groups become larger in scale. On the other hand, since the product of publication companies is information, product informatization plays an important role in the management informatization of publishing companies. So compared with other industries, publishing companies should introduce in information management earlier. At present, there are several publishing groups that have introduced in or are introducing in information management system, and some of them have got good results in practical application.For publishing companies, the construction of information management system include:product information to expand sales channels; assisting company on making strategic targets and running policies through information collection and assortment analysis by management platform; Improving management level of the company through normalizing company’s management system; a necessary technical base to face the more challenging market. However, the construction of information management is a complicated systematical project requiring a lot of money and there will be a lot of risks during construction and later application. This paper is about how to carrying out the information management system and making promised achievement. The first part of this paper is general description of the development history of information management and the development situation of informatization in China’s companies in recent years. This part also analyzes effects of informatization on publishing industry and the purposes and meaning of this paper. Besides that, there is also general knowledge about the information management situation in publishing companies and information management platform suppliers through multi-disciplined research.The second part of this paper is description and analysis on the present situation of information management in publishing groups, various problems existing in these groups that need to be solved by information management platform construction, and preliminary analysis on needs for constructing information management platform system in future.The third part of this paper is about system discussion on overall planning of information management project in publishing groups in future, which including the rules for platform construction, the structure of information management platform in future, the target and scope of information management platform construction, and preliminary discussion on designing ideas of sub-modules.The fourth part of this paper is research and analysis on how do companies use project management method to ensure the success execution of information management platform, which including:executing methods, steps and content for carrying out publishing management platform project in future; project organization ensuring the establishment of the project, its structure and detailed work in the organization; finally is research and analysis on risks during project construction and corresponding preventing measures and solutions.
Keywords/Search Tags:publishing companies, informatization, information management system, projectmanagement
PDF Full Text Request
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