Strategic Research On CSNT ETC Market Development

Leveraging by RMB 4000 billions government investments into the national high speed ways’ network, China is going to replace American to be the country has the longest kilometers of high speed ways in the world. The good news to us is those investments will be repaid from the roll systems of high speed ways. ETC system in the national wide is the marketing trend to realize the high technique of vehicle online and object online. In the meanwhile CSNT ETC product is being the transition from developing period to developed period. To further improve company’s core competitiveness, CSNT is about to launch ETC officially. Based on the current marketing strategy of CSNT ETC and current marketing and business situation, combined with the methods of marketing subdivision, concept and organized purchasing, etc., analysis of ETC product and then improvement proposal is shown in the article.