The Research Of Telecom Operator’s Campus Marketing Project Management Research

According to statistics of the Beijing municipal education commission in 2009, Beijing area common higher schools and higher college (municipalizational, deployment, private, enterprise cooperation university) school, annual total of 279 total undergraduate and graduate enrollment plan, about 30 million new 77.2 undergraduates quantity is about people. Each autumn, will be hundreds of thousands of new homes to Beijing town, school in the telecom operators are to universities during draws carry out various forms of marketing activities, for new users struggles and stock user retain, this makes the campus has become a new marketing project work campus communications market decision the key success. China mobile Beijing Company has since 2006 is already will welcome marketing project as the campus is the most important work of the one of the market.From 2006 to 2008, although the company of China mobile Beijing on campus in new marketing projects are achieved all-around landslide victory, but from the competition, as competitors formally see importance of campus market, the rising of the new marketing project in campus into the resources also increase from one year to the next. This will force China mobile Beijing companies must in past campus on the basis of new marketing project, make more innovative optimization and ascension, to ensure the success of campus marketing work.This article focuses on China mobile Beijing company 2010 autumn in new marketing project in campus products, marketing efficiency, propaganda, brand image promotion, service safeguard etc make innovation optimization work. Meanwhile, discourse analysis to the campus after new marketing project optimization ascension benefits and the results.