Research On The Development Strategy For The Pellets Co., Ltd. Chenzhou Xing Tong

In recent years,with the planning and adjustment of China’s steel industry,the deepening of a series of industrial policies and the implementation of laws and regulations,as well as building a harmonious society and environment-friendly society proposed, the steel market competition has intensified and environment pressure increased day by day. How to survive and develop becomes an urgent problem for the enterprises. Therefore, it is necessary to establish the enterprise general development strategy and implement the strategic management.This paper takes the Pellets Co., Ltd. Chenzhou Xing Tong as the research object. It firstly analyzes the internal financial conditions, marketing ability, organizational structure, human resources situation etc.. Secondly it comprehensively analyzes the influence of the outer environment on the development of the company, which includes the political environment, the economic environment, the technical environment, and the industrial economy. Then through SWOT analysis, it has identified the opportunities, threats, strengths and weaknesses which affect the development of the company. On this basis, it clears the company’s mission and strategic goals. With all these analysis, it proposes the cleaner production, feasible general development strategy, structure optimization strategy, stretches industrial development strategy. Finally the author formulates a series of safeguarding measures for the implementation of the strategy. They are to strengthen the environmental protection rectification, strengthen technological improvement, develop the upstream industry, improve organizational structure, strengthen the corporate culture and nurturing the core competence.The study on the development strategy of Pellets Co., Ltd. Chenzhou Hing Tong aims to promote the improved management of corporate strategy, explore a feasible way for the long-term healthy development of the company, not only to promote sound and rapid development of this enterprise, but also to provide useful experience for other pellet enterprises formulating develop strategy correctly and scientifically.