Study On The Business Strategy Of Xing Da Group

Business strategy is a vital problem in the long-term stability and development of an enterprise. Scientific and effective strategy policy determines the development or decline of an enterprise. As a private enterprise specializing in producing and selling of grain, Xing Da Group should be harmonious with extend condition, make useful of its own advantage, adapt actively itself to the variable environment, set down scientific business strategy on the view of development and take effective measures to uncertain condition. Only these can make Xing Da Group success.This paper firstly analyzes foreign and domestic management theory of business strategy systematically, emphasizing on key of successful factors (KSF) and competitive strategy theory. With PEST analysis method, Porter Five Powers Model and external factor evaluation (EFE) matrix, this paper analyzes the external environment, the industry competition situation and its opportunities and threaten and makes a conclusion that Xing Da Group is in an advantage external condition. Then some experts were invited to investigate and estimate the key successful factors in Xing Da Group. Additionally, this paper analyzes the group internal resource condition and capability system with the internal factor (IFE) matrix. It helps to nail down the group's advantage and disadvantage. After these, it concludes that Xing Da Group's internal condition is above the middle. On the basis of the above analysis, adopting SWOT analysis method and fuzzy integrated evaluation, this paper make a conclusion that Xing Da Group should carry on market-penetrably strategy, low cost strategy and produce development strategy. Meanwhile, using QSPM method to make a feasible analysis in quantity and quality, this paper establishes relative strategy. Finally, for executing and controlling these strategies, some specific measurements and advices of Xing Da Group management strategy are carried out.