The Marketing Stragegy Research On HCSCM Co.,LTD

Although the damage of the global financial crisis still exists, the proportion of the international trade in China’s national economy remains strong. As one of the three pillars of China’s national economy, international trade has been unprecedentedly developed over years, resulting in the prosperity of the market of the supply chain management, attracting many participants to invest in establishing lots of import and export companies and supply chain companies. Meanwhile the market of the supply chain management becomes so increasingly complex and competitive that it wouldn’t be excessive to use intense to describe it. Inaccurate market positioning, lack of service product characteristics、old concepts of business sales and outdated management patterns are the main causes of the current situation that many traditional import and export companies and freight forwarders fail to get satisfied business benefits. How to stand out among the rivals which have similar products and logistics services is precisely the fundamental purpose of this study.Here I take the HC supply chain management company as the analysis object, by summarizing its sales business theory and strategies and using marketing business theories to investigate its business sales strategy with the real data and the understanding of its actual situation. By discussing and analyzing the case of HC supply chain management company I strongly hope to find a whole regular pattern to analyze、formulate and implement business sales strategy which can be learned by all the supply chain management companies during their actual operations.In the beginning of the study I introduced the basic situation of the HC company both inside and outside、means of business sales and the existing problems to make clear the main purpose of the study. After the introduction is the in-depth analysis of the HC company’s business environment both inside and outside, mainly using the SWOT analysis to study HC’s potential opportunities、threats、advantages and disadvantages so that we can conclude the basic sales strategy. Then to choose the right target market and to correct the former obscure market positioning, I used STP theory to classify the customers in the market of the HC company. At last, by using7Ps service business sales policy group cooperation framework, and based on the4Rs4Cs two main sales theories, I tailored business sales strategy for HC supply chain company to fit its living environment. Furthermore, I focused on the general trend of the development of the information age and raised that supply chain management companies should quickly carry out the e-commerce sales strategy and logistics culture sales strategy. At the end of the study, I planned business sales group indemnity including the ERP management security, business processes, human resources, security and remuneration package, management structure, technical support to make the above strategies into full play.The study is based on the business sales strategy, the group indemnity of the strategy implement and other related means also a great number of real cases I experienced during the years of work. Therefore this exploration of business sales management has its practical value in its own field but also some reference to the import and export related enterprises...